by Ortec Team | Jan 16, 2025 | Blog
Ready to revamp your SEO strategy for 2025?
The SEO landscape is expected to undergo significant transformations in 2025. With search algorithms constantly changing, generative AI advancing, and Google raising the bar for rank-worthy content. Right from AI-powered search experiences and voice search optimization to search integration and video content optimization, businesses must readily adapt to innovative SEO strategies to align with emerging trends. As a professional SEO company in Trivandrum, we stay ahead of these trends to deliver cutting-edge solutions to help businesses improve their site’s search ranking.
Boost Your Online Visibility! Contact us today for tailored professional SEO services that elevate your brand!
Top SEO Trends to Watch for in 2025
Here are five key SEO trends expected to dominate in 2025 –
1. Emergence of New Search Alternatives – If Google is forced to share its data as part of antitrust rulings, the SEO landscape may face dramatic changes. Ongoing antitrust trials may compel Google to share its search data and algorithms with competitors, potentially diversifying its organic landscape significantly. This could lead to the emergence of new search platforms, each with unique algorithms and ranking factors. SEO professionals will need to develop multifaceted strategies to ensure visibility across these diverse platforms. Moreover, greater transparency into Google’s algorithms could enhance optimization efforts but also raise concerns about the potential for manipulative practices.
2. Integration of AI into SEO Practices – The proliferation of AI and machine learning tools offers both opportunities and challenges. AI and machine learning enhances content optimization by analyzing data to produce user-centric content that focuses on the right keywords. Predictive capabilities will help target up-and-coming keywords. AI will personalize user experience and automate technical SEO tasks, freeing up human specialists for strategy.
As AI continues to evolve in 2025, SEO professionals will need to stay updated on the latest developments. With the rise of voice search, AI will help optimize content for natural language queries, and even link building will benefit from AI’s ability to identify valuable opportunities. While AI can streamline content creation, link building, and data analysis, over-relying on it may result in repetitive strategies and less creativity. SEO professionals should use AI to improve efficiency but also maintain a unique, human touch to stand out in a changing digital landscape.
3. Emphasis on Technical SEO – Technical SEO is considered the cornerstone of effective optimization. As search engines tend to evolve, it is important to ensure that websites are technically sound, and feature fast load times, mobile optimization, and clean code. Google uses clicks and post-click behavior in its ranking algorithms. Page speed and Core Web Vitals are vital ranking signals that impact mobile users. Websites that load slowly or offer a poor mobile experience can face slow rankings. A major focus of technical SEO in 2025 will be on platforms that rely heavily on JavaScript. Rendering issues prevent search engines from properly indexing their content. Ensuring proper server-side rendering or resolving JavaScript-related problems is crucial for maintaining visibility in search results. In short, having a solid technical foundation enhances user experience and ensures that search engines can efficiently crawl and index site content.
4. Rise of Voice and Visual Search – The increasing use of voice-activated assistants and visual search tools is changing how users seek information. With the rise of virtual assistants like Siri, Alexa, and Google Assistant, optimizing your content for voice queries is getting more important. To optimize your content for voice search in 2025, you should mainly speak the user’s language. As people use natural language when searching by voice, try to use a conversational tone. Voice search queries tend to be longer and more specific than typed queries. Include long-tail keywords that answer questions people might ask naturally. Focus on providing clear and concise answers to the questions your content targets. Aim for short, informative answers around 30 words, similar to how voice assistants respond. Visual search strategies must adapt by incorporating natural language processing and optimizing for image-based searches. This includes focusing on conversational keywords. Also, ensure that images are properly tagged and of high quality to capture traffic from these emerging search methods.
5. Focus on High-Quality Content – With a higher focus on AI-generated content, the value of authentic, high-quality content has never been greater. Search engines are prioritizing content that provides genuine value, is well-researched, and engages users effectively. SEO professionals should focus on creating content that resonates with audiences, builds trust, and encourages engagement, thereby improving rankings and fostering brand loyalty.
When it comes to search engine optimization, you cannot rely on a single strategy. The need to learn, adapt and evolve is an essential part of SEO. The SEO landscape in 2025 is expected to be marked by increased diversification, technological integration, and a stronger focus on quality. Professional SEO services in Trivandrum adapt to the above trends to maintain and enhance their effectiveness in an ever-evolving and changing digital environment.
Stay Ahead in 2025 with our Cutting-Edge SEO Solutions! Call
+91 98951 36776 today!
by Ortec Team | Nov 8, 2024 | Blog
Ever wondered why millions of clocks around the world “spring forward” and “fall back” by an hour, every year? This bi-annual, ‘clock-shifting’ ritual, called Daylight Savings Time (DST), was introduced to make better use of the daylight during the longer days of spring and summer. But, India—along with most other equatorial countries—has opted to stay out of this practice. In this blog, let us explore what DST is, its history, why some countries practice it while India steers clear of it.
Daylight Savings Time (DST): Evolution Over the Years
DST is nothing else but a practice of setting clocks an hour ahead in the spring and back by one hour in the fall to provide more daylight in the evenings, allowing people to enjoy that extra hour of sunlight whilst, theoretically reducing the need for artificial lighting and thereby, reducing overall energy consumption.
The early concept of DST dates back to 1784 when the American scientist, Benjamin Franklin came up with a humorous solution to economize Parisians’ candle usage, by waking up earlier and utilizing the early sunlight. If you have heard the proverb, “early to bed and early to rise makes a man healthy, wealthy, and wise”, it actually originated from his satirical essay published in Journal de Paris. But, he never proposed putting the clocks forward.
In 1895, a New Zealander entomologist named George Vernon Hudson, put forward the concept of shifting time zones. He proposed to adjust two hours for five months; every year. Later in the early 1900s, a British builder William Willet, out on his own, started to adjust clocks forward in the summer, hoping that people would make use of the bright beautiful mornings and the prolonged evening light. In 1916, the British government passed a law to move the clock by one hour in the summer and spring seasons.
DST was widely adopted post World War-I, when Germany and Austria-Hungary implemented the practice to conserve fuel and resources for the war effort. It was then soon adopted by other European nations and the United States (U.S) with the U.S making DST a mandatory practice during the energy crisis of the 1970s. Today, DST is practiced by over 70 countries worldwide.
The Impact of DST – Pros and Cons
In the present world, DST is both praised and criticized. It has its benefits in extending daylight hours and energy savings but it has its impact on human health and daily routines.
Pros
- Energy Savings: DST was originally introduced to save energy by utilizing daylight hours, thereby reducing the usage of artificial lights.
- Boost for Economy: With an extra hour of daylight available, businesses will stay active for that long and also encourage people to engage in business.
- Improved Well Being: Exposure to longer daylight constitutes a better mood and positively impacts overall mental health, reducing onset of seasonal depression.
Cons
- Futile Energy Savings: Proposed as an energy-saving practice a century ago, it has now grown to be irrelevant with artificial lighting being less of a concern, as heavy appliances like air conditioners and computers now consume more energy.
- Sleep Disruption: The bi-annual time change disrupts the circadian rhythm, leading to tiredness and even serious health issues to select individuals depending upon their underlying medical conditions.
- Health Risks: More recent studies have linked DST to increased heart attacks, accidents, workplace injuries, that too right after the start of the spring shift.
Why Has India Opted Out of DST?
The answer is pretty straightforward—India lies closer to the equator and therefore, does not experience the stark variations in daytime hours between seasons, as it does in higher-latitude countries. For instance, in New Delhi, the difference between the longest and shortest days of the year is only about three hours. Compare that to St. Petersburg, Russia, the difference is a whopping 13 hours! This consistency means there is no need for India to make any clock adjustments, as the natural daylight is pretty stable throughout the year.
Therefore, India follows a uniform time zone (Indian Standard Time or IST), making it easier for the country to function without the twice-a-year clock shift. There’s already a significant time gap in the northeastern states and introducing DST will only complicate the system. Additionally, India’s work/outdoor culture is sedate compared to its Western counterparts, where DST encourages outdoor activities and gatherings.
DST: An Age-old Practice on a Decline
The practice of DST in the current modern world is being questioned and even abandoned by countries that once used it. It was initially adopted as an energy-saving measure-especially artificial lighting, but technological advancements over the century have introduced energy-efficient lighting and subsequent usage of heavy energy consuming appliances have nullified the need for DST’s impact on energy savings.
Russia ended DST back in 2014 citing health issues amongst their masses. With public sentiment shifting against it—viewing it as an unnecessary and harmful ritual, the European Union and a few states of the U.S are considering abolishing it altogether. And, countries now proactively exploring and adopting energy-efficient alternatives, DST is now facing a steady decline and a possible, worldwide abolishment in the near future.
To conclude, DST doesn’t make much of a sense for India (at least for now), considering the country’s geographical and cultural situation, where there isn’t much difference in daylight hours throughout the year and most importantly, it suits our lifestyle and location.
Trivia: Did you know that in 1999, a mix-up with the DST programming caused a temporary glitch in the U.S Military’s GPS systems?
Tired of Adjusting Clocks Instead of Handling Business?
We can help your business be steady & reliable, just like our time-zone!
Write to Us
by Ortec Team | Jul 9, 2024 | Blog
Content is the foundation of all marketing activities. But content cannot stand alone. To help your content rank in search results, you need links (also called “backlinks”). There are two types of links: external links and internal links. Both play a vital role in contributing to a website’s search engine rankings.
Let’s start by looking at the definition of internal links:
What are internal links? Internal links involve adding hyperlinks connecting pages on the same website. In simple words, an internal link connects one page of a website to another on the same website.
These links help Google a well as your users to navigate your site and find the content they want. Internal links distribute PageRank throughout a site, and this helps the page to better rank in search. To set up a strong internal linking strategy for SEO success, make sure to approach an experienced digital marketing company.
In this post, we will discuss the following.
- Different types of internal links
- 5 internal linking best practices
There are different types of internal links, like the links on a site’s homepage, menu, etc. You can also add contextual links within your content. Contextual links lead your users to interesting, related content. Along with that, search engines can find what content on your site is related and determine its value. Search engines value a page that receives more links.
Good internal links are critical to boost SEO.
They
- Help in website navigation
- Define site architecture and hierarchy
- Distribute page authority and ranking power throughout the site
Setting Up the Internal Linking Strategy
Here are 5 internal linking best practices:
Carefully planned internal linking strategies can make a big impact on Google. Make sure to create a strategy customized for your website. Moreover, you need to evaluate and update the strategy on a regular basis. There are many things to consider when setting up an internal linking strategy.
Source:
If you are over-optimizing (keyword stuffing) anchor text, it might hurt your website. Earlier, it was possible to give the same keywords for all anchor text and Google would rank your site higher for that keyword. Google has now become smarter and can understand that content around the anchor text says more about the keyword’s relevancy than the anchor text itself. So, when you use anchor text, make sure it is natural. Use keywords but don’t add the exact same keywords to the anchor text of every link.
Good internal linking offers many benefits for SEO. As much as possible, link to relevant content in your internal linking. Consistent internal linking can result in a more robust link profile and better SEO. Check your old content to ensure that it has sufficient internal links. Internal linking allows you to show related content and content that is more informative and valuable. Thus, both Google and users will understand your site better, which will, in turn, increase your chance of ranking higher. A professional SEO company can help you implement the right internal linking strategies to boost your SEO.
by Ortec Team | Jun 6, 2023 | Blog
Any of us can write a blog post. However, creating a unique post that people want to read is quite difficult. Most people now use search engines to find solutions to their queries, make the right purchase decisions, and do business. Search engines like Google aim at serving up the most relevant content available. Unique blog posts can keep your website visible to audiences online, build your business’ credibility and site’s authority over time. Remember that high-quality content is the foundation for all your SEO efforts. Search engines display their organic search results, based on the relevance and authority of a web page.
In this post, you’ll learn how to write blog posts that actually get readers.
How to Create Worthy Content
Every day there are hundreds of thousands of blog posts being published online. But, here’s how to make yours unique.
- Choose an engaging topic
Choose a topic that your audience is interested in. Also, choose headings that reflect the content you cover. The key option to improve your chances of ranking is by writing high-quality blog posts for humans, not just for search engines. Keep your customers’ interests in mind.
- Understand search intent
Search intent refers to the goals of the person using a search engine and the reason behind a specific search. Creating good content starts with knowing what the search intent of your customer really is. Create informative content that aligns with the search intent. This helps to attract more people to your site and boost its search engine rankings.
- Write in an easy-to-understand way
Create a blog structure, before you start writing. Once you choose a topic based on search intent, the next step is to write down the structure of the blog post. Get an overview of what your article will cover, create headings accordingly, which makes writing an easier task. Never use too technical language. Keep your content simple and easy to understand.
- Use the right keywords
Add relevant keywords within your content. Never stuff keywords. Find out keywords and phrases that your target audience specifically searches for. Use advanced keyword research tools like Ahrefs and Google Keyword Planner to find keywords based on user intent and customer behavior. Also, add keywords in the Meta description, as Google crawls descriptions to determine search rankings. Include long-tail keywords as well to help consumers more easily find what they’re actually looking for.
- Keep the content length idle
Google often prefers longer articles. Make sure to create blogs of at least 700 -1500 words, to keep your target audience engaged. Longer articles often do better in rankings, because they are more comprehensive.
Create small paragraphs of 2-3 sentences and use various formatting options i.e. bold, italic, and underline to highlight relevant text. Short paragraphs can enhance content visibility in search engines. Break up too lengthy posts using bullet points and to improve readability.
- Interlink content
Develop a strong link profile. Add both internal and external links wherever relevant in your blogs. Linking to internal content helps search engines to discover new pages on your website. Consider linking back to old blog posts so that readers will stick around your site for longer, and also so that search engines can re-crawl these old posts. In the same way, links to relevant external sources can make your content more credible for readers as well as search engines. Proper linking also helps to reduce the bounce rate of your website.
SEO Checklist to Optimize Your Blog Content
Here are some ways to optimize your content for search engines.
- Post on social media platforms
- Do guest blogging
- Post content regularly
- Check your websites’ loading speed
- Use alt tags in images
- Include videos, infographics etc. in the content
- Update content regularly
Good content leads to more links, shares, tweets and returning visitors to your website, and thus more business. Make sure you have a perfect strategy to create effective content that the audiences will respond to, which can help you achieve your marketing goals. Professional content writing services provided by experienced SEO companies can help websites to rank higher in search results for the right keywords.
Oregon Technologies can assist you. We are experienced in providing top-quality SEO content writing services for diverse industry clients including IT, healthcare, education, banking, plastic surgery and more. Talk to us at +91 98951 36776.
